GET a huge boost in your Google rankings and website traffic with our LOCAL SEO PACKAGE customized for a local business to beat the competition in your area. We included local listings and citations which will give your local business a lot of exposure and bring new clients!
Looking at websites competing in your market place can provide valuable insights. For example it can show how difficult or otherwise it's going to be to rank for a particular search phrase. It's also a good way to find places from which to secure links.
In short it's always beneficial to understand who your competition are and what they are doing helping you to stay up to date and in competition.
Sometimes websites can't be read and understood by Google, this is obviously a bad thing as it will prevent them from appearing in search results. There are other issues that also need to be addressed such as duplicate pages. A technical review is vital to make sure a website isn't tripping itself up.
Keyword research helps us to understand what people who would buy your products and services search for. There are tools that help us with this and we don't have to simply guess and hope. Sometimes keyword research find a search phrase lots of people are using that your competitors haven't optimised for, this can result in some very targeted traffic = sales!
Links to your pages from other pages are like votes and it's how search engines decide which are the best pages for any given search. It's how they differentiate between two pages containing very similar content, the one with the best links to it wins. Here's some more information on link building techniques.
Becoming an authority in your area of expertise should be your goal. The more of an authority you become, usually because of the information on your website, the more quality traffic you will get and the more links you will receive. It's a virtuous circle.
If your site has been gathering data there is usually a wealth of market and visitor intelligence that can be put to good use. For example if you have been securing visitors using a specific search term, yet you are on page 2 of Google for that search term imagine what might happen if you were on page one for it? Simple but very effective and just one example of how historical - or sometimes hysterical - data cam be useful.
Looking at the links to your competitors websites sometimes provides linking opportunities for your website. This isn't always the case but it's worth checking.
Search engines index content. People link to content. People look for content. See the theme?
Link analysis helps us to find the really juicy links, links that will improve your search positions.
It's easy to misuse social media but we'll find ways to use it that will benefit your business.